Build a direction you can use
Content Direction Intensive
Stop rebuilding your strategy every month. Leave with a clear message, realistic publishing rhythm and personalised direction for turning your expertise into recognisable content.
The result
A capacity-informed Content Direction Map you can implement independently
This is for the expert who can create and publish her own content once the strategic decisions have been made.
You leave with a direction you can use, not another generic prompt list. If you need the first month written, designed or edited for you, choose the Content Foundation Sprint.
What is included
- Pre-work and review of relevant existing material
- An Expertise and Voice Extraction Interview
- A clear central message and audience problem
- Three strategic content territories
- A recommended mix of expertise, perspective, Build and selected personal content
- One primary platform and a realistic publishing rhythm based on your capacity
- Ten tailored content directions
- Two illustrative content examples to show how the direction can be applied
- The most important content action for the next 30 days
- A personalised Content Direction Map and handover
What this does not include
- Fully written, designed or edited content
- A complete month of production-ready assets
- Scheduling and publishing
- Strategy for additional platforms
- Unlimited revisions or ongoing support
How it works
A clear process with fewer loose ends
- 01
Apply
Tell us about your expertise, offer, capacity and current content challenge.
- 02
Extract
We draw out your message, audience knowledge, voice, stories and working realities.
- 03
Direct
We choose the territories, formats, platform and publishing rhythm that fit your goal and capacity.
- 04
Handover
You receive your Content Direction Map and a clear 30-day priority to implement.
Founding client availability