I've Been Where You Are
I've been teaching storytelling and content strategy since 2016. But in recent years, I had to completely rebuild how I show up—not because my expertise changed, but because my life did.
I moved to a new country and started working 12-hour shifts as a healthcare assistant. I'm building this business while managing complex family logistics, medical appointments, and staying alive.
The choice was clear: get a remote job (and still miss appointments) or build a business around my life. I chose business. But traditional business advice? It doesn't work when you're building in the margins.
I used to tell clients "post 4 times a day to tip the algorithm." Now I work 48 hours a week. The math doesn't work. I needed different systems.
So I built them. Story-driven content systems that work in 20-minute pockets. AI-powered workflows that maintain authenticity. Frameworks designed for real life, not ideal scenarios.
That's what I teach now: Not theory. Not "someday when you have more time." Systems that work today, with the time and energy you actually have.